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Although Facebook introduced the Subscriber feature last September, I haven’t noticed many people using it. If you’ve been wondering what it is and whether it could be useful for you, I hope this post will shed some light.
Intended primarily for ‘public figures’ like celebrities, journalists and political figures, the Subscriber feature is also a boon for those small business owners who ‘are’ their brand. Indeed when I joined Facebook back in 2007, I used my personal profile for business as well as private contacts because there wasn’t another option. Until Pages came along.
I believe one of the reasons for business owners’ understandable reluctance to set up and manage a Business Page is the extra task of keeping it regularly updated, attracting people to ‘Like’ it and the effort involved in building a community. This is all additional time to try and find in an already full day.
In the past we’ve always advised against using a personal profile as a business marketing channel, not only because Facebook frowns on it, but also because using a Business Page provides so much more visibility (as a unique web address which can be easily found by the search engines as well as on the newsfeed of all ‘Likers’).
Another advantage of having a Business Page is that you can have multiple ‘Admins’ to help maintain the page, post updates and respond to comments, so for our Savvy Marketers page this is the best option.
However now, while a personal profile should still be set up as a personal account, enabling the Subscriber function means you can be more selective about who you connect with as a ‘friend’, keeping to only close friends and family. What’s new is that you can now also connect with more casual business acquaintances, for example fellow networkers, by inviting them to become Subscribers to your personal profile instead. One benefit of this is the increased reach of your profile updates which can be seen by all subscribers in their newsfeed (and on the ticker).
You do have to turn the Subscriber button ‘on’, the default is ‘off’.
It’s certainly worth considering if you’re nearing or over the 5000 friend limit, because there is no limit to the number of Subscribers you can have.
It may be a good alternative to a Page if you are the only person in your business, and have already connected with other businesses via your personal profile.
Subscribers will be able to see everything you share as ‘public’ or to ‘everyone’ so it’s important to check your privacy settings BEFORE turning the feature on. Make sure you’re happy for all your photos (or albums) to be seen by everyone and make any changes if you aren’t.
Look through the privacy settings of your contact details carefully. For example, is your mobile phone number set to public? That may be fine for close friends, but do you really want everyone to know it? I don’t mind who contacts me on Facebook but deliberately keep my other email addresses and phone numbers private, as you can see by the little padlock symbols in the screenshot below.
Once you enable ‘Subscribers’ you will automatically be subscribed to all your friends as well. You can choose between receiving ‘all’,‘most’ (the default setting) or ‘only important’ updates to avoid being bombarded with too many.
Anything you post as ‘public’ on your personal profile wall will be seen by your Subscribers in their news feed. The screenshot below shows that ‘public’ is my default for sharing updates but you can opt for ‘friends’ or ‘custom’ by clicking through and changing your privacy settings. You also have the option of selecting who you share individual updates with too.
Do you have the Subscriber option turned on? Do share your experience or opinion in the comments below – we’d love to know what you think of it!
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