For small businesses needing big results from Online Marketing
From the monthly archives:
A lot of website owners get quite obsessed about their rankings when they start to optimise their site. Checking daily to see where their site ranks for keywords, querying hundreds of results. Some companies still demand specific rankings for keywords – I always walk away from these demands!
So here are a few reasons why you [...]
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Compared to a lot of people, I (Louise) am a bit of a dinosaur when it comes to technology. For example, my mobile phone is just a phone. And I use a paper diary and pencil for booking appointments. No fancy PDA or Blackberry for me!
But I am in favour of using as many tools [...]
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When troubleshooting SEO campaigns I often find that the same mistakes happen over and over again. Here are three of the most common pitfalls I’ve come across over the years that I’ve been optimising websites:
1. Targeting the wrong keywordsKeyword research is the most important part of a successful SEO campaign, and if you target the [...]
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Every now and then this happens. I get an email that breaks all the rules! It’s happened twice recently and so prompted me to write this post. Here are the mistakes you need to avoid:
1. Typing Email Addresses in the ‘To’ Field
By doing this you are effectively sharing all the email addresses that [...]
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When I work on websites, I’m always amazed at how quickly even the smallest of changes can make a difference to rankings and one of those small changes you can make is to the title tag. The title tag is one of the most important tags in search engine optimisation so what you do with [...]
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If you want to spread the word about what you do without spending a fortune on advertising, then article marketing will do that very nicely. Here are just some of the benefits:
It’s free – whereas you usually have to pay for advertising, you can submit your articles to different directories free of charge. Of [...]
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