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Over the last few months, we’ve been seeing more of our local fellow business owners sending out email newsletters, which is great! At last they’re realising what a great cost effective marketing tool email is. They’ve also stopped mailing with Outlook in favour of more professional services, thank goodness! Last week, a Financial Advisor we…
Blogging is taking the web by storm and more and more small businesses are jumping on board and taking advantage of this great way of marketing their business online. There are strong reasons to start a blog which include the ability to show off your knowledge as well as your latest business news which keeps…
This is a question I know many business owners ask themselves when searching for their website in the search engines! I also get asked this from time to time when working with clients on search engine optimisation. So why can’t you always find your website in an online search? Well, there are many reasons why…
The beauty of Email marketing is that it is still relatively low-cost, easy to do (even for complete beginners) and it enables you to reach lots of people just by pressing ‘Send’. There really are no excuses for not giving Email marketing a try – and you don’t even need to have a website to…
It would seem that more and more local businesses are cottoning on to using Email as a marketing tool – and I’m really pleased that they are. After all, it’s low cost and can be very effective if done correctly. However, they need to be made aware of a couple of Email Marketing points of…
You’ve researched your keywords, incorporated the into your page content and written title and meta description tags for your we pages – you’ve worked hard to do a good job of optimising your site. So what next, when can you expect to see results? This is one of the most common questions I get asked…
If you’re just getting started writing newsletters and articles, then you need to know how to make sure your Resource Box gives the right message, and has the desired effect. If you’ve been writing for a while and want to see better results, then perhaps this is a good place to make changes. The resource…
