Monthly Archives: November 2008

‘What do I do with Social Networking?’

That was the gist of a question asked on Monday evening after our talk to a group of business owners.  While it’s great that more people are hearing about Facebook, LinkedIn, Twitter and blogging, etc., they can’t always see how social media may work for their small businesses, especially when most of their clientele are…

Making the Most of Free Web Tools

There’s a ton of free online tools available at the disposal of website owners. I can’t go through them all in one blog post as I’ll be here forever but wanted to give you a few to get you started. No doubt I’ll be covering more in future blog posts. So without further ado, here’s…

Building a list to market to

Have you ever opened an email to find you’re on someone’s newsletter list – and you’re not sure how it happened?  I know it’s happened to me many times, especially after I’ve been out networking.  Giving out your business card is also giving ‘implied’ consent for the person to whom you give it, to contact…

Online Marketing for Long Term Results

Over the last couple of weeks I’ve passed on some tips on planning your online marketing activities and what you can do for some quick results. To follow on, I’ve some tips for long term results, although most marketing campaigns work best in the long term. 1. Search Engine Optimisation (SEO)SEO is most definitely a…

Planning for Quick Results

Last week I wrote about what to consider when planning your online marketing strategy. This week I want to give you a couple of tips for quick results, although, with any marketing, the best results are from long term activities. Remember that getting traffic to your website is only half of the story – your…

Planning ahead will save you time

If you’ve ever found yourself sitting in front of a blank screen, wondering what on earth you’re going to blog about, this post may help. Starting a blog needs a commitment from you, the author.  A commitment to post regularly (at least twice a week), and to write about topics relevant to the overall theme…

Planning an Online Marketing Strategy

With another new year coming round rather too quickly (for my liking anyway!), I thought it would be a good idea to pass on some tips on planning an online marketing strategy for 2009. I can’t cover everything in one post, so will be revisiting this topic over the coming weeks. So where’s the best…

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