From the monthly archives:

December 2008

Merry Christmas from Savvy Marketers

by Sam McArthur on December 22, 2008

in General

 As this is our last blog post for 2008, Louise and I would like to wish all of our readers a very Happy Christmas and a prosperous 2009!
We’ll be bringing you more savvy marketing tips in the new year!

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Are your Email newsletters hitting the spot?

by LouiseBJ on December 18, 2008

in Email Newsletters

I don’t know about you, but I subscribe to lots of Ezines or Email Newsletters. Some I really look forward to reading because I know they’ll be informative/uplifting/entertaining (sometimes all three!). Obviously I subscribe to competitors’ newsletters as well so as to keep an eye on what they’re up to.
A fair number of unsolicited newsletters [...]

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Are You Confused About Link Building?

by Sam McArthur on December 16, 2008

in Link Building

Link building is one of those things that you know you need to do to help rankings and get more traffic to your website, but something that always gets put to the bottom of the list. A necessary evil!
One of the reasons why I think many businesses don’t tackle link building is because of [...]

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Sometimes it’s OK to talk about yourself

by LouiseBJ on December 11, 2008

in Social Networking

Think about
the opportunities you have to talk about your business.  At networking meetings, trade shows &
exhibitions, in brochures, on your website, business card, advertising, PR,
blogging, direct mail – it’s a pretty long list.  While most business owners have no problem in
talking about their businesses, when they’re asked to provide lots of details
about themselves, they seem [...]

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Do You Know Who’s Visiting Your Website?

by Sam McArthur on December 9, 2008

in Web Analytics

Finding out how many people are visiting your website and where they came from is a fundamental part of your internet marketing. If you don’t know this information, it’s very difficult to make informed decisions as to which part of your marketing is actually working.
So, what can you do about setting up website tracking [...]

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Avoiding marketing overwhelm

by LouiseBJ on December 4, 2008

in Marketing

When we
talk to small business owners about the benefits of marketing via the internet
and describe some of the great low-cost ways they should try, a plaintive cry
we often hear is
        ‘But I haven’t got time to do anything else!’
Just
because we’re so enthusiastic about how marketing via the internet can help
your small business, [...]

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