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I don’t know about you, but I subscribe to lots of Ezines or Email Newsletters. Some I really look forward to reading because I know they’ll be informative/uplifting/entertaining (sometimes all three!). Obviously I subscribe to competitors’ newsletters as well so as to keep an eye on what they’re up to. A fair number of unsolicited…
Link building is one of those things that you know you need to do to help rankings and get more traffic to your website, but something that always gets put to the bottom of the list. A necessary evil! One of the reasons why I think many businesses don’t tackle link building is because of…
Think about the opportunities you have to talk about your business. At networking meetings, trade shows & exhibitions, in brochures, on your website, business card, advertising, PR, blogging, direct mail – it’s a pretty long list. While most business owners have no problem in talking about their businesses, when they’re asked to provide lots of…
Finding out how many people are visiting your website and where they came from is a fundamental part of your internet marketing. If you don’t know this information, it’s very difficult to make informed decisions as to which part of your marketing is actually working. So, what can you do about setting up website tracking…
When we talk to small business owners about the benefits of marketing via the internet and describe some of the great low-cost ways they should try, a plaintive cry we often hear is ‘But I haven’t got time to do anything else!’ Just because we’re so enthusiastic about how marketing via the internet…
Bad practice in search engine optimisation (SEO) and online marketing in general, is something that I come across from time to time and when I do, I’m still surprised that there are people out there using these techniques to gain rankings for website owners, most of whom are unfortunately none the wiser about these practices….
