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Last week Louise and I delivered a workshop to some arts organizations on online marketing (which we really enjoyed and it went very well!). Part of the day was on blogs so beforehand I had researched blogs in their field e.g museums, galleries, cathedrals, theatres etc. One thing that surprised me was that few of…
This social networking, micro-blogging tool has been in the news quite a lot lately! Already very popular in the US, it would seem it’s now being adopted by more and more people in the UK – and not just by celebrities either. High profile Twitterers like @StephenFry (interviewed here outside the BBC studios) talking to…
If you sell a product, or just have quite a lot of images on your website, did you know that you can optimize them for the search engines? Most search engines (e.g Google, Yahoo), now have specific image searches which allow visitors to search for images relating to their keywords, and this is a great…
Do you remember the very first time you went to a local networking event? You probably had a few butterflies in your tummy at the thought of walking into a room full of strangers. And what about standing up to talk for 60 seconds about your business – how scary was that the first few…
I love the internet! Every day I visit different website and blogs I didn’t know existed until that moment, and I tend to have a little look around to see if it’s worth bookmarking or subscribing to. Last week I came across a blog that, at first sight, was a promising candidate to visit again. …
Not wanting to confuse you too much with techie stuff, I want to share an important tip which involves using file called ‘robots.txt’. This is a plain text file which you put up onto your website (e.g www.forty-first.co.uk/robots.txt), and communicates with the search engines. When a search engine visits a website, they will check to…
A few months ago, Search Engine Guide wrote a series of checklists for website owners and small businesses to use to ensure every aspect of their online marketing was up to scratch and also best practice. The checklists cover everything from web design to search engine optimisation and even what to put on an ‘about…
