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One of the most important things you should be doing for your business is keeping up to date not only with what your competitors are up to, but what's happening within your industry too. As I write this I'm on my way to the annual Technology for Marketing exhibition at Earls Court in London. I'm…
Not so long ago, coming across a free How-To guide used to fill me with joy! I love learning, whether it’s about the latest technology and tools, improving my understanding of different areas of business, or about topics that interest me. I just soak up new information. It’s part of what my business coaching clients…
Google has an array of free applications at the disposal of website owners, and one which is ideal for businesses operating within a local area is Google Maps. This allows you to be able to have a ‘maps’ listing on Google, which shows the location of your business and even allows people to review your…
I don’t know about you, but when I visit websites for the first time, one of the pages I always click on is the ‘About’ page. That’s because I like to see who is behind the company or business. I want to read the story of the business owner and learn how they got to…
When you set up a blog you need as much help as you can get to give you ideas & inspiration, keep up with your blogging schedule, find out about new tools and ‘widgets’, find out what’s going on in the blogosphere in general, and just keep you at it! Blogging can be time consuming,…
It isn’t going to go awayI know some business owners who wish it would, but if they don’t change the way they do business to include the web as part of their marketing strategy, they will be missing out, big time! Not only does the internet provide additional, low cost ways of marketing to prospects…
So you’ve just crafted a great blog post and you’re about to publish it for all to see, but have you thought about how it might get found, not only outside of your blog, but within your blog? This is where tagging (& categorising) comes in. Tags are basically keywords that you attach to your…
