For small businesses needing big results from Online Marketing
From the monthly archives:
Websites are complex things and what you do on your website will always affect what the search engines serve back to people searching for information.
But did you know that those changes you made to your site over the weekend could cause you to be sending your visitors away – to your competitors? One of [...]
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Last week I (Louise) received an email from someone whose name I recognised, but couldn’t remember meeting in person. On opening the email my heart sank. There, in the ‘To’ field, were about 100 names and email addresses – possibly their entire address book – for every other recipient to see!
Although we covered this [...]
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For years, many website owners have measured the success of their SEO campaigns by rankings – continually checking their rankings for their keywords, see how their competitors are faring and generally become a bit obsessed with top 10 positions on Google.
But, rankings are not a good measure of success. You shouldn’t be using rankings [...]
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Writing for the web is quite different from writing offline marketing material, as the text needs to be to the point but still interesting and contain calls to action. You only have a few seconds to capture your website’s visitors’ attention before they surf of to your competitors, so it’s not an easy task!
However, [...]
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