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I expect you’ve all heard about ‘meta tags’ and that they’re “something to do with search engine optimisation”. Yes, meta tags are an important part of SEO, but they don't do the job on their own. So, what are meta tags?Meta tags are tags which are placed in the html source code of a website….
If you struggle to write articles, newsletters and blog posts, then the chances are you’re much happier talking about what you do. Podcasting is another great way to add content to your blog. I (Louise) have been doing this since the beginning of 2009 in the form of a weekly internet radio show, using Blog…
Websites are complex things and what you do on your website will always affect what the search engines serve back to people searching for information. But did you know that those changes you made to your site over the weekend could cause you to be sending your visitors away – to your competitors? One of…
Last week I (Louise) received an email from someone whose name I recognised, but couldn’t remember meeting in person. On opening the email my heart sank. There, in the ‘To’ field, were about 100 names and email addresses – possibly their entire address book – for every other recipient to see! Although we covered this…
For years, many website owners have measured the success of their SEO campaigns by rankings – continually checking their rankings for their keywords, see how their competitors are faring and generally become a bit obsessed with top 10 positions on Google. But, rankings are not a good measure of success. You shouldn’t be using rankings…
Writing for the web is quite different from writing offline marketing material, as the text needs to be to the point but still interesting and contain calls to action. You only have a few seconds to capture your website’s visitors’ attention before they surf of to your competitors, so it’s not an easy task! However,…
The recent changes to Facebook Pages mean that they are now an ideal vehicle for reaching people who are interested in what you do in your business. Under the terms of service, your personal profile page is intended to be a way of staying in touch with friends and family, and you are only allowed…
