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One question I always ask prospects and clients is whether they’ve got website tracking in place, i.e stats which tell them who’s visiting their website, where they came from and what they’re doing on their site. More often than not the stats are there, but how often they look at them, or whether they understand…
(some unwritten etiquette) Social media is great because you can reach a global audience. But it isn’t always straightforward; there are many opportunities to commit faux pas for the inexperienced! Here are a few that we’ve seen: In your E-Newsletters – keep the ratio of content to promotion as 70% to 30% if you want…
