From the monthly archives:

May 2009

When Free is Too Expensive

by LouiseBJ on May 28, 2009

in Marketing

When people arrive on your website or on your blog, you try to persuade, tempt and even ethically bribe them to give you their precious email address, so they join your list of prospective clients and you can send them newsletters and promotions.
A few short years ago, offering a subscription to a free newsletter was [...]

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Common Mistakes with Google Adwords

by Sam McArthur on May 26, 2009

in google adwords, pay per click

I’ve been helping clients manage their Google Adwords campaigns for several years now, but I often come across the same mistakes when I take over the management of an account. The Google Adwords system is quite complex and therefore the more time spent managing it, the better the results. However, you need to make sure [...]

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Getting to Know You

by LouiseBJ on May 21, 2009

in Social Networking

I realise some people don’t care if they connect with strangely-named default avatars, but I do.  I’ve opted out of the ‘fastest to a million followers/friends’ race and want to meet real people, with whom I have something in common, and to build relationships that may or may not lead to business, or joint ventures [...]

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5 Reasons to Start a Blog

by Sam McArthur on May 19, 2009

in Blogging, Blogs

Blogging is now a mainstream online marketing activity, and the benefits that can be gained from blogging are great. But, I still regularly meet business owners who are reluctant to start a blog. The main reasons being ‘what do I write about’ and ‘I haven’t got the time’! So, if you’re in this camp, then [...]

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Are YOU on Google yet?

by LouiseBJ on May 14, 2009

in Marketing, Social Networking

The latest Google tool that’s creating a stir in blogs and on Twitter, is Google Profiles.  For small business owners who are building their personal brand online, this is good news and important for a few reasons.
•    It gives you control over what is said about you on Google.  Third party entries are rarely very [...]

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Has Your Marketing Hit a Plateau?

by Sam McArthur on May 12, 2009

in General, Marketing

When you start an online marketing campaign, you often see results quite quickly, particularly if you’re including a good mix of activities within it. However, there may come a time when your marketing reaches a plateau – visits to your website aren’t increasing, sales and enquiries aren’t increasing either. So what can you do?
1. Review [...]

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