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You’re probably wondering why I’m writing about age this time, but it’s not your age, but the age of your website. I’m not talking about youthful age, but older age, and yes, it does have an effect on how your site performs in the search engines. In some of the blog posts I’ve written for…
Judging from recent conversations with fellow business owners, one of concerns that holds them back from starting a blog is not knowing what to write about. While it seems some ‘bloggers’ can rattle off a 500 word topical post every day of the week, that’s probably because blogging is their full-time ‘job’ so they can…
When meeting prospects or starting work with new clients, one thing I always try and do is manage their expectations. Many people still think that soon after launching a new site, they’ll soon see it ranking highly in the search engines, or if it’s been optimised, results should be seen in a short space of…
Anchor text is the clickable link that appears in text on a web page indicating that you can click through to another page of the same site, or to another website. It usually looks like this. (although on this occasion, it’s not clickable!) Anchor text is important to how search engines view web pages and…
Last Saturday was an exciting day for social networkers! At midnight on Friday, Facebook launched their new feature whereby you can grab your personalised URL. I know it’s mostly vanity but I fell for it anyway. It was a little confusing as there seemed to be 2 options, so I took them both! And registered: …
Sam and I sometimes despair at some of the EMail Newsletters we see. Often they’re from fellow business owners we know well and who are trying very hard to join in and use the internet as a marketing tool. Unfortunately, they’re making some very basic mistakes because they don’t know any better. Here are some…
More changes in the world of search are under way, and this is going to have implications for your SEO campaigns. Microsoft unveiled its new search engine, Bing, last Monday (1 June), which replaces its Live search engine. Microsoft is challenging Google with Bing in that it produces more relevant results and higher conversions for…
