Comments on: 7 basic email newsletter mistakes and how to avoid them

By: LouiseBJ

LouiseBJ — Wed, 24 Jun 2009 10:56:40 +0000

So glad you liked the post Robin! Your recent experience is all too common isn’t it? I held a workshop recently and found most of the students didn’t understand why they couldn’t just send emails to everyone in their address book! Thanks for the reminder of some legal requirements for commercial email. I fear there’s still a lot of educating to do!

By: LouiseBJ

LouiseBJ — Mon, 22 Jun 2009 10:48:56 +0000

Hi Melanie and thanks sharing your experience with us! Many people have done exactly the same – although of course you don’t say what was in your random message I think you’ll find the people on your database have already forgotten about it, even though such an incident will stay in your memory a lot longer! If you make sure your next mailing contains excellent value content, they’ll be pleased to hear from you – so go for it – and good luck!

By: Melanie Mann

Melanie Mann — Wed, 17 Jun 2009 13:26:30 +0000

This is so basic, but so true. I recently made the mistake of trying out my outlook mailing software, simply to test and accidently sent a random email to my whole database. Very embarrassing and most unproffesional.
However, I have learnt my lesson and invested in some software. Just need to find the courage now to try again to the same batch of people!! Any suggestions how to go about it??!

By: Robin Houghton

Robin Houghton — Fri, 12 Jun 2009 13:43:28 +0000

Great post, I agree it’s amazing how many businesses seem to be unaware of the basics. I got an email yesterday from a local firm (a limited company) with no company details and no unsub instructions – in the UK at least those 2 things are a legal requirement for commercial email, especially if it’s unsolicited.