Time will tell!

The vast majority of folks who either produce or subscribe to email newsletters (including small businesses) are not reading or writing blogs, not Tweeting, and have probably never heard of Squidoo. And I can’t see Amazon or M & S abandoning their email marketing just yet! Even for myself, I see my own email newsletter as having a different audience to my blog, even though there is some overlap.

I think the thing to do before abandoning email is to define who your audience is and find out how they prefer to get their information. People like you and I inhabit this rarefied world of online marketing, and if that’s where our audience is then yes, maybe email isn’t the best content distribution strategy. But it’s sometimes easy to forget just how far removed we are from the average small business owner, and certainly the ‘man in the street’.

Thanks for the post, I may well take up the theme on my own blog, as it’s an interesting idea.