Monthly Archives: June 2009

Could this be the end for Email Marketing?

Marketing Sherpa’s Sergio Balegno believes that social media does not endanger email marketing.  I wonder if he’s right. There was a time when the only way to read informative articles was to subscribe to the publisher’s newsletter.  That’s how they grew their list of interested prospects to market to. Recently we’ve noticed that  things seem…

Is Your Website Due for an MOT?

I’m having my car MOT’d this week  – I can’t say I’m looking forward to it as it usually fails on something! Each year we have to put our cars through this test to make sure they’re roadworthy, and it made me think that we should do the same for our website from time to…

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