Gaining links into a website is one of those things all site owners need to do if they’re serious about promoting their site. It’s necessary for the wider visibility of your site, and for being found where your target market hangs out. Links are particularly important for rankings in Google, as Google looks at which…
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Just as you need to set objectives for your traditional marketing materials, having clear calls to action on your website is also very important if it is to generate the results you want, especially from first time visitors. Here are two common mistakes that we see: So many web pages, and blogs start off with…
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