For small businesses needing big results from Online Marketing
From the monthly archives:
I’ve noticed an increasing trend over the last couple of months of lazy internet marketers putting up ridiculously basic squeeze pages offering a free guide in exchange for an email address. While you may think that’s fairly standard practice amongst the well-known marketing gurus, what’s missing in the pages I’m referring to, is any idea [...]
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I’ve managed and reviewed many pay per click (PPC) campaigns and one of the things that businesses find problematic is selecting the right keywords to include. You’re pretty much free to sponsor as many keywords as you want in a PPC campaign, although you need to structure your ad groups so that keywords are grouped [...]
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With internet marketing very much ‘du jour’ and most small businesses taking advantage of the new and cheap ways to promote themselves online, its easy to forget that you still need to measure your return on investment (ROI). Internet marketing brings much better value than traditional marketing which can be difficult to measure, but there’s [...]
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I find the summer holidays are usually a very good time to review business processes, marketing materials and my website. Over the last few years, every summer I’ve made changes of some sort and this summer its time for a new website. With uncertainty about the economy still in the news, you need to make [...]
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