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I’ve noticed an increasing trend over the last couple of months of lazy internet marketers putting up ridiculously basic squeeze pages offering a free guide in exchange for an email address. While you may think that’s fairly standard practice amongst the well-known marketing gurus, what’s missing in the pages I’m referring to, is any idea…
I’ve managed and reviewed many pay per click (PPC) campaigns and one of the things that businesses find problematic is selecting the right keywords to include. You’re pretty much free to sponsor as many keywords as you want in a PPC campaign, although you need to structure your ad groups so that keywords are grouped…
One of the things I love about networking – and working – online is that I don’t have to get dressed up every day! So far I’ve resisted the lure of the webcam and video Skype, but I know it won’t be long before I have to feel the fear and face the camera! You…
With internet marketing very much ‘du jour’ and most small businesses taking advantage of the new and cheap ways to promote themselves online, its easy to forget that you still need to measure your return on investment (ROI). Internet marketing brings much better value than traditional marketing which can be difficult to measure, but there’s…
Not one, but two newsworthy happenings at Facebook this week! Firstly Facebook has purchased Friendfeed for a reported $50 Million. This news has been greeted with mixed opinions and plenty of speculation as to what’s likely to happen next. Here are a couple of articles that debate the possibilities: 3 Key Reasons Facebook bought Friendfeed…
I find the summer holidays are usually a very good time to review business processes, marketing materials and my website. Over the last few years, every summer I’ve made changes of some sort and this summer its time for a new website. With uncertainty about the economy still in the news, you need to make…
One of the most important parts of filling out your online profile for the social networking sites you decide to join is to upload a photo of yourself. Even the most technically challenged can usually manage to follow the instructions (even I managed it!). The bigger challenge is choosing the right avatar* for the right…
