While more and more small businesses are catching on to the importance of writing an email newsletter and using it as part of their overall marketing strategy, they often forget to take one of the most crucial steps before publishing. They forget to test the message. OK, I’ll admit it doesn’t sound very exciting! But…
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You may think this is a bit early as we’re only just in September, but now you’ve had your holidays you need to be thinking about Christmas, particularly if you sell online. The next few months are probably going to be some of the busiest months of the year for you and could be particularly…
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