…. But do we have anything worth saying?
Isn’t it amazing how many different ways we have to communicate with one another? The letter; telephone; mobile phone; text; fax; newspaper; emails; websites; blogs; twitter; audio; radio; television; video – just some that come to mind.
I’ve always been an avid reader. As a child I wasn’t allowed to read my book at the breakfast table so I’d have to make do with studying the cereal packet ingredients!
These days I’m spoilt for choice and frequently have a backlog of articles & blog posts waiting to be read. But over the last few months I’ve noticed a growing trend – of stuff that isn’t worth reading!
Everyone who has an opinion or knowledge they want to share, can do so quickly, easily and at minimal cost. The speed at which information travels is now so fast it brings a completely new meaning to the term ‘breaking news’
A whole generation of internet users is determined to have their say and contribute to the gazillion pieces of information already out there.
Let’s face it, most of the blog posts and articles out there are simply rehashes of someone else’s. Yes of course there are some truly great thought-leaders whose articles are inspiring and innovative, but they are rare compared to the many thoughts and opinions which would really be better left unaired!
Another major difference between the excellent publishers and the wannabes is their ability to write – to spell correctly and use punctuation appropriately. While a conversational style of writing makes for easy reading, lazy writing makes me click away.
Other means of communication – audio and video – are further highlighting the differences between those who have something worth saying and those who don’t.
What I believe it all boils down to is that the people who communicate messages worth reading, watching or listening to, work hard to make sure they are. They research and study; they edit and rewrite; painstakingly perfecting each piece before publishing. And as with any professional, they make it look effortless.
But of course it isn’t, and that’s the difference.
