From the monthly archives:

November 2009

At first I couldn’t see the point of them.  I’d already created several groups within Hootsuite (and in Seesmic and Tweetdeck before that) and was quite satisfied with them.
I’ll admit that I didn’t ‘get’ how lists worked until I read a few blog posts making everything clearer. (see below for links)
But I’m still not sure.  [...]

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Are You Planning Ahead?

by Sam McArthur on November 24, 2009

in Planning, SEO

I’m sure many of you have been beavering away planning your marketing strategy for 2010 and preparing for an upturn in business (fingers crossed!) Although you’ve probably included lots of activities to get your name out there, have you made concrete plans for your website? Have you really addressed how long it will take to [...]

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I was checking through my spam filter the other day, noting with satisfaction how it had trapped many messages from bogus contacts and then, to my surprise and dismay, saw there were also some from people with whom I had exchanged emails in the past.
As I approved those messages I wanted to forward to my [...]

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Click Fraud: The Peril of Pay per Click

by Sam McArthur on November 17, 2009

in google adwords, pay per click

Following on from a question I was asked from a client last week, and having been asked about it several times, click fraud is very much a worry for businesses advertising on pay per click platforms. The main concern is how do you know if your competitors are clicking on your ads and what can [...]

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How Not to do Emails

by LouiseBJ on November 12, 2009

in Email Marketing, Email Newsletters

It’s taken a while but more businesses are discovering the delights of using email to communicate with their contacts every day, or so it seems.   And once they start, there’s just no stopping them!  Sam and I have both received mailings recently that really do break all the rules of good practice; hence this post.
1.   [...]

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First Page Google Rankings – Guaranteed!

by Sam McArthur on November 10, 2009

in SEO

Yes, you can get guarantees of first page Google rankings, but not here!
Actually, you should be very wary of anyone who guarantees you’ll get first page rankings on Google and any other search engine. Most likely it’s a scam or the company offering the guarantee will be using dodgy techniques to say the least.
Here’s a [...]

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