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I’m sure many of you have been beavering away planning your marketing strategy for 2010 and preparing for an upturn in business (fingers crossed!) Although you’ve probably included lots of activities to get your name out there, have you made concrete plans for your website? Have you really addressed how long it will take to…
I was checking through my spam filter the other day, noting with satisfaction how it had trapped many messages from bogus contacts and then, to my surprise and dismay, saw there were also some from people with whom I had exchanged emails in the past. As I approved those messages I wanted to forward to…
Following on from a question I was asked from a client last week, and having been asked about it several times, click fraud is very much a worry for businesses advertising on pay per click platforms. The main concern is how do you know if your competitors are clicking on your ads and what can…
It’s taken a while but more businesses are discovering the delights of using email to communicate with their contacts every day, or so it seems. And once they start, there’s just no stopping them! Sam and I have both received mailings recently that really do break all the rules of good practice; hence this post….
Yes, you can get guarantees of first page Google rankings, but not here! Actually, you should be very wary of anyone who guarantees you’ll get first page rankings on Google and any other search engine. Most likely it’s a scam or the company offering the guarantee will be using dodgy techniques to say the least….
Some weeks ago, I (Louise) recorded an internet radio show with PC security specialist, Debbie Mahler of M.I.C.E. Technology, Training & Education, the topic of which was how we can minimise the ever present risks of Identity Fraud, both online and offline. The very real situations Debbie shares are sobering, as is the prediction that…
To beginners, blogging can be quite daunting. Not only do you need to keep thinking of regular great content to keep your readers interest, but you need to understand how the interface works too and some blogging platforms are easier than others to use. However, they all have one thing in common: widgets. Once you’ve…
