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At our ‘Online Marketing for Beginners’ workshop earlier this week, one of the topics we looked at was the importance of getting your website home page message right, after all – for many visitors it will be the first impression they get of your business. I read somewhere that the purpose of your home page…
I’ve written a couple of posts previously about how the search world is changing and some of the things that will keep us on our toes on 2010, but as there’s so much to keep up with, I thought it would help to summarise some of these impending changes. Here’s a quick summary of some…
The more time you spend on the internet, the more free information you’ll come across. A lot of it is very good quality too. This can cause confusion amongst our workshop delegates and others who are new to the online world, especially when we tell them they should be giving away high quality content as…
Some of you reading this blog may be aware that if you search within your Google account, or ‘iGoogle’ page, your search results are personalized, particularly for regular searches or sites you frequently visit. This means certain sites are pushed higher up in search results as you visit them more often. However, Google has announced…
And no, I don’t mean that in the way some people with super-sized egos say ‘just Google my name!’ when you ask for their contact details. The more time you spend online – using Twitter, Facebook, LinkedIn and other social networks – the more of a trail of virtual breadcrumbs you leave on the internet. …
Having been working in the internet industry for almost 10 years, I’ve seen a lot of changes but over the last 2-3 years, the changes have been much faster with new technology which is now available to the masses. For example, a few years ago, a website built on a content management system (where you…
