From the monthly archives:

February 2010

Connecting with Social Media

by LouiseBJ on February 25, 2010

in Marketing, Social Networking

Anyone who still believes Social Media is just another marketing tool hasn’t got it yet.  While many newcomers to Twitter, Facebook and LinkedIn go hell for leather to promote their particular product or service, they soon realise, from the lack of positive response, that isn’t the way to go.  At this [...]

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Do You Have to be a Good Writer to be a Good Blogger?

by Sam McArthur on February 23, 2010

in Blogging, Blogs

When I talk to people about blogging and starting a blog, a lot of people are reluctant as they worry about what to write about, the time to do it plus they don’t think their writing style is good enough.
The first two concerns can be tackled by preparing a list of things to write about [...]

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Each time you send out an Email Marketing message, as opposed to a regular informative Email Newsletter, you run the risk of increasing the number of unsubscribes from your list.  Here are some thoughts and tips to avoid annoying too many people!

If your subscribers have been used to receiving a chatty newsletter once a month [...]

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Adwords Tips: Search & Content Networks

by Sam McArthur on February 16, 2010

in pay per click

When setting up a new campaign on Google Adwords, you may have noticed that your ads automatically appear on Google’s ‘search’ network and ‘content’ network.
The ‘search’ network means that your ads will appear to the right or above search results on Google and their search partners which include AOL, Ask Jeeves and other search engines [...]

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Twitter Lists Revisited

by LouiseBJ on February 11, 2010

in Social Networking

I first mentioned Twitter lists soon after their launch last November and thought it was time to take another look at what has become a very popular Twitter feature.  Indeed the main Twitter clients – Seesmic (was the first), Tweetdeck and Hootsuite all support Lists.
In my first post I couldn’t really see the point of [...]

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More WordPress Tips

by Sam McArthur on February 9, 2010

in Blogging, Blogs

A couple of weeks ago I wrote a post about getting started with WordPress.com. As a follow on, I thought I’d write a bit about what you should include in your blog plus categorising posts and tagging them.
If your blog is an addition to your main business site (rather than a standalone blog), then make [...]

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