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Anyone who still believes Social Media is just another marketing tool hasn’t got it yet. While many newcomers to Twitter, Facebook and LinkedIn go hell for leather to promote their particular product or service, they soon realise, from the lack of positive response, that isn’t the way to go. At this point, they either declare…
When I talk to people about blogging and starting a blog, a lot of people are reluctant as they worry about what to write about, the time to do it plus they don’t think their writing style is good enough. The first two concerns can be tackled by preparing a list of things to write…
Each time you send out an Email Marketing message, as opposed to a regular informative Email Newsletter, you run the risk of increasing the number of unsubscribes from your list. Here are some thoughts and tips to avoid annoying too many people! If your subscribers have been used to receiving a chatty newsletter once a…
When setting up a new campaign on Google Adwords, you may have noticed that your ads automatically appear on Google’s ‘search’ network and ‘content’ network. The ‘search’ network means that your ads will appear to the right or above search results on Google and their search partners which include AOL, Ask Jeeves and other search…
I first mentioned Twitter lists soon after their launch last November (post since deleted) and thought it was time to take another look at what has become a very popular Twitter feature. Indeed the main Twitter clients – Seesmic (was the first), Tweetdeck and Hootsuite all support Lists. In my first post I couldn’t really…
A couple of weeks ago I wrote a post about getting started with WordPress.com. As a follow on, I thought I’d write a bit about what you should include in your blog plus categorising posts and tagging them. If your blog is an addition to your main business site (rather than a standalone blog), then…
As we tell our Savvy Marketer workshop delegates, using the internet to market your small business doesn’t mean you can stop marketing the ‘traditional’ or offline way. The best results will be achieved with a mix of both sets of tools. And there are many valuable lessons to be learned from traditional marketing. Like the…
