Do You Recycle Your Content?

Writing content on your specialist subject or about your products and services is something all businesses need to do, whether for printed brochures or your website. But you can make that content go that much further if you recycle it. Why write articles or papers for a brochure or perhaps for your site and not distribute it as far and wide as possible?

Many businesses are regularly writing great stuff and the further it goes and the more you re-use it, the more word will get out there about your products and services. If you’re not sure what to do with articles and papers you’ve written, here’s a few ideas for you.

1. Newsletters
Include articles in your newsletters and if you’ve some great stuff that may be a bit old, there’s no harm in re-using or updating it. Why write fresh stuff each time if some of the older articles you may have written are still relevant, perhaps just needing a bit of a tweak here and there?

2. Blogs
Blogs are great for re-using papers and articles, and if they’re quite long, you can break them down into bitesize chunks, which are great for blog posts. I revisit old blog posts and update them and it saves a great deal of time when updating your blog.

3. Article Submissions
There are loads of free article submission sites out there, but the best one is Ezine Articles and you can often find articles which have been submitted to this site ranking quite well in the search engines too. If you’re writing new content quite regularly for your blog or newsletter, then don’t forget to submit it as an article to Ezine Articles and perhaps a couple of other article submission sites as it gets your name out to even more people.

4. Offering Content
Not only can you submit articles to sites as above, but some sites will happily accept third party content as they can’t possibly write all the content themselves. Find out which sites within your area of expertise may accept articles regularly and most of them will give you a link back to your site as well as send traffic, so it’s well worth it as often these sites are quite popular.

There are many ways you can recycle your content, and if you’ve got any tips or found other ways of recycling your content, please let us know!