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I’ve recently being speaking to a couple of clients who’ve heard various rumours that duplicating their content around the web will get them penalized by Google, and they’ll lose their rankings. There’s a lot of confusion around duplicate content to the extent that business owners worry about that any content they reproduce or recycle may…
I don’t know about you but I’ve signed up for so many different social networks over the past few years that I’ve forgotten exactly which ones I belong to! The other day I was having a browse around a site I vaguely remember joining and clicked to view my profile page…… Oh dear, not only…
Continuing my series on Google Adwords, this time I’d like to give you some best practice tips on writing ad text. It’s not easy writing effective ad text for an Adwords campaign as you’re so limited by the number of characters you can have, but a few guidelines will hopefully help! Firstly, check out your…
Sam and I are going to be presenting a short talk entitled: ’7 Ways to Get More Clients with Social Media Marketing’ next week to around 40 local small business owners – who will probably have varying levels of experience & understanding of the internet. You’ve probably guessed by now that we’re both pretty enthusiastic…
Choosing a new domain name is getting hard, really hard, and with all the choice of endings, it’s no wonder people get confused as to the best one to buy! A quick look at what’s available for Savvy Marketers comes up with quite a choice: .net, .org, .org.uk, .uk.com, .eu, .info, .biz, .me.uk, .me, .tv,…
Whenever we run workshops or give talks to groups about the benefits of using the internet to market small business, there’s one question we invariably get asked. “Will social media marketing work for my business?” The short answer is you don’t know – until you try it! In our experience, owners of small businesses are…
If you use WordPress or another content management system for your website, such as Joomla, you may have come across ‘plugins’. Basically, a plugin is software which gives additional functionality to the website and many plugins are free. For example, when you have a site built in WordPress (the self hosted version, not the free…
