A bit of Article Marketing savvy

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I recently heard of an online article directory I hadn’t come across before.  Since article marketing is an integral part of our savvy marketing activities, I typed in the url and took a look around.  At first glance it appeared to be a nice modern website, easy to navigate and without the very ‘busy’ home page some article directories have.

And then I looked a little closer …. a sidebar banner ad was inviting clicks for introductions to pretty oriental girls, and the rotating image at the top of the page was focused on latest celebrity gossip.  Perhaps this wasn’t an appropriate article directory site for us after all

Not just because of the banner ad and images – but people looking for news about teen idols aren’t likely to be in our target market.

Have you come across the saying: ‘Fish where the fish are’?  Well the same applies to where you post your articles.  While you want maximum exposure for your business, why waste time and effort submitting to sites your ideal customers are never likely to visit?

Which brings me onto another trap to avoid – the ‘article spinners’.  These are inexpensive, automated programmes which take your articles and promise to submit them to numerous directories.  As regular readers will know, Sam and I are all in favour of using online tools that make marketing easier. The problem with these particular tools is that they often make so many changes that the resulting variations no longer resemble what you originally wrote!

Here’s someone else’s view on the topic of article spinners.

Do share your article marketing experiences in the comments below.  And if you enjoyed reading this post, we’d really appreciate a Retweet