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If you’re just getting started writing newsletters and articles, then you need to know how to make sure your Resource Box gives the right message, and has the desired effect. If you’ve been writing for a while and want to see better results, then perhaps this is a good place to make changes.
The resource box, otherwise known as the ‘blurb’, is what you see immediately following articles on the internet. It usually tells you a bit about who the author is, what they do and how to contact them.
Most people however, miss a great marketing opportunity here because, while they usually take great care with how each article is written, the resource box is often bland and non-descript – just a few words tagged on, almost as an afterthought.
The words in your resource box need to be crafted with great care. A good resource box will increase traffic to your website, and a bad one can actually cancel out the benefits of an otherwise good article.
For example, it isn’t necessary to list all your qualifications. This is not the right place for that. Nor do you want to give your contact phone nos. or even your email address (spammers love scraping those from article sites!). Just your website address, hyper-linked of course, is quite enough.
Think about the purpose of your resource box. It’s to get people to want to learn more about and from you, after reading and enjoying your article. That’s all. You cannot make a sale from your resource box, so stop trying. Less is once again more!
About Louise
Louise Barnes-Johnston has been working in social media marketing since 2007 after realising that it was a powerful marketing tool which would enable her clients to raise the profile of their businesses on the internet, even when working to a limited budget. Her specialism is in researching social media practices; trying out the most effective online tools and then sharing the best of them with her clients.
