Author Archives: Louise

Louise Barnes-Johnston has been working in social media marketing since 2007 after realising that it was a powerful marketing tool which would enable her clients to raise the profile of their businesses on the internet, even when working to a limited budget. Her specialism is in researching social media practices; trying out the most effective online tools and then sharing the best of them with her clients.

Building a List of Eager Email Subscribers

If you’re looking for opportunities to get messages about your business offering delivered straight to the Inboxes of a targeted group of potential customers, you won’t do much better than with your list of Email Subscribers. No matter how many followers you have on Twitter, friends or fans on Facebook and connections on LinkedIn, Email…

How To Design an Email Newsletter People Will Want to read

When you go to all the trouble of crafting word perfect, interesting articles for your newsletter and painstakingly choose just the right images, it’s pretty demotivating when the stats show that hardly anyone is bothering to open or read it. One way to encourage more people to look forward to receiving and reading your messages…

Email Marketing : Why You Need to Use a Professional Service

Email Marketing is one of the cornerstones of online relationship building and an affordable option for small businesses with the smallest of marketing budgets (I’m talking minuscule in some cases ). Things have moved on a bit (about a million miles actually) since the days of rainbow coloured text emails and using the BCC field…

Should you Enable Facebook Subscribers?

Although Facebook introduced the Subscriber feature last September, I haven’t noticed many people using it. If you’ve been wondering what it is and whether it could be useful for you, I hope this post will shed some light. Intended primarily for ‘public figures’ like celebrities, journalists and political figures, the Subscriber feature is also a…

How are you Treating The Real Heart of Your Business Online – Your Blog?

A blog is so important to the online success of all small businesses that it can truly be called the real heart. It’s more important than Facebook, than Twitter, LinkedIn, and more important even than a static, stand-alone website. Have we convinced you yet that your blog is important? OK, here’s why it is: It…

How Content Curation Can Help You To Blog

Did you know that you’re probably already a ‘Content Curator’? Every day, through the social networks, millions of people are sharing articles, videos, podcasts, in fact all manner of content by tweeting links to their followers, or sharing updates on Facebook or LinkedIn. From motivating quotes and funny cat videos to more serious information, we…

4 Ways to Get More Mileage from Your PowerPoint Presentations

Have you noticed how social media sites are giving slide presentations a new lease of life? There’s a whole community of slide show enthusiasts sharing excellent presentations on sites such as slideshare.net, a website we suggest you visit and explore. While slides may not be considered as compelling viewing as a video, done well they…

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