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Louise Barnes-Johnston has been working in social media marketing since 2007 after realising that it was a powerful marketing tool which would enable her clients to raise the profile of their businesses on the internet, even when working to a limited budget. Her specialism is in researching social media practices; trying out the most effective online tools and then sharing the best of them with her clients.
An Editorial Calendar is useful for more than just planning out blog posts. Sam and I also use ours to plan ahead newsletter topics and for social networking updates too. In fact, it’s become a valuable part of our overall Content Marketing strategy. Here are a few of the benefits we’ve discovered and hope will…
The term ‘Content Marketing’ started being talked about 2 or 3 years ago, and it quickly emerged as an accepted and important way for businesses to market using the internet (mainly) and some offline methods too. Now Content Marketing is mainstream and cannot be ignored, which is why we’re devoting so much attention to it….
Isn’t it infuriating, when you finally find the time to sit down and write your newsletter or blog post, to discover that you can’t come up with a single new idea of what to write about? That’s when you wish you’d kept your Editorial Calendar up to date, or made a note of those brilliant thoughts…
We recently received a question from the owner of a Counselling & Psychotherapy practice, asking about the benefits of including testimonials and photographs of therapists on his website. As our answer is relevant to other professional service businesses as well as to therapists, we thought it would be helpful to share on the blog, so…
Just as we think we’ve seen all the Email Marketing mistakes there are, along come a few more howlers! Here’s the latest batch: Spelling & punctuation clangers. You’d think having built-in spell checkers would mean better spelling, punctuation and grammar, unfortunately that doesn’t seem to be the case (as Sam found out recently). A well…
If you’re looking for opportunities to get messages about your business offering delivered straight to the Inboxes of a targeted group of potential customers, you won’t do much better than with your list of Email Subscribers. No matter how many followers you have on Twitter, friends or fans on Facebook and connections on LinkedIn, Email…
When you go to all the trouble of crafting word perfect, interesting articles for your newsletter and painstakingly choose just the right images, it’s pretty demotivating when the stats show that hardly anyone is bothering to open or read it. One way to encourage more people to look forward to receiving and reading your messages…
