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While many principles of SEO (or search engine optimisation) have remained the same for a number of years, search engine technology is increasingly sophisticated as to how websites are ranked and this means you do need to keep up with the times. Using outdated techniques is not only lazy, but isn’t going to help towards…
Email marketing campaigns work well for some, less well for others (I explained a few reasons why yours may not be working in our latest newsletter), but once its actually delivered to your subscribers, the hard part is getting it opened. No matter how well you’ve designed your newsletter, or the hours put into making…
Autoresponders are something that not many small businesses use, but can be a really useful for email marketing, particularly for service based businesses. If you’re not sure what an autoresponder is, it’s generally a series of automated email messages sent over a period of time. The autoresponders are set up in advance, and can be…
If you use WordPress or another similar content management system such as Joomla, you may have across the term ‘plugin’ or already use a few plugins on your site. This video explains exactly what a plugin is and what it can do for your site, as well as demonstrate how easy it is to install…
There’s lots to do when it comes to running an online shop, not only dealing with stock, marketing, accounts, admin, everything that goes with running a business, but ensuring the website performs well needs to be at the top of your list. A few small things can make all the difference and there are common…
Last week saw another major change in Google search, not that there haven’t been enough of them in recent months, but this change is causing upset with the big players of social networking: Facebook & Twitter. Essentially, the latest changes include the integration of Google+ results and profiles into Google’s search results, called ‘Search plus…
Having set up numerous blogs over the last few years for myself as well as helping clients, I’ve come to realise that choosing a theme or template isn’t as straightforward as it seems. If you have the budget to pay for a graphic designer to design exactly what you need, then it’s money well spent….
