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Sam McArthur is an internet marketing consultant with 12 years in the industry. She helps professional service businesses with their internet marketing strategy, helping them to see significant results from their online marketing activities, particularly within the search engines. She also consults on the latest internet tools, technology and best practice techniques.
We’ve been explaining a few ways to get new content ideas for your blog or website over the last couple of weeks, but one great way of really finding out what information your target market is looking for is keyword research. You may be thinking that keyword research is just for search engine optimisation purposes,…
The last couple of posts have covered reasons why you should keep your site or blog updated, and a few ideas to get you going. But you don’t need to stick to the written word. In fact mixing up the media on your posts will make your blog far more interesting to readers, and caters…
A growing aspect of online marketing is the creation of fresh content on a regular basis (also known as content marketing) – but many businesses I’ve spoken to find the prospect of doing this quite daunting. It’s definitely easier said than done! Finding the time for it as well as ideas for what to write…
We’ve been using Mailchimp for our ‘Savvy Marketing Tips’ email newsletter for about 3 years now, and since then have been helping some of our clients use it too. Since it’s now such a popular email service provider, I thought it about time I created this short video, which is a basic overview of Mailchimp…
While many principles of SEO (or search engine optimisation) have remained the same for a number of years, search engine technology is increasingly sophisticated as to how websites are ranked and this means you do need to keep up with the times. Using outdated techniques is not only lazy, but isn’t going to help towards…
Email marketing campaigns work well for some, less well for others (I explained a few reasons why yours may not be working in our latest newsletter), but once its actually delivered to your subscribers, the hard part is getting it opened. No matter how well you’ve designed your newsletter, or the hours put into making…
Autoresponders are something that not many small businesses use, but can be a really useful for email marketing, particularly for service based businesses. If you’re not sure what an autoresponder is, it’s generally a series of automated email messages sent over a period of time. The autoresponders are set up in advance, and can be…
