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Everyone is so excited by all the wonderful whizzy social networking tools they’re in danger of getting carried away and forgetting that it’s only one part of marketing via the internet.
I went to an #smday event last week and was really surprised that blogs and blogging were only mentioned in passing whereas they are actually the main hub of your business online and bring all your online marketing efforts together.
From your blog, you can share valuable content that demonstrates your expertise and attracts the search engines. New posts go out automatically to all your social media ‘outposts’ alerting your communities there to your latest pearls of wisdom.
Without a blog, your website is more or less isolated from all the followers you’ve carefully cultivated in the social networks. There’s a limit to how many times you can link to a sales page in your tweets or on Facebook, before you annoy people. And once they’ve signed up to your newsletter (you do have an email newsletter don’t you?) why should they keep returning to your webiste?
So keeping your blog busy and refreshed with new information which is automatically shared with all your online connections enables the valuable interactions to keep on going and keep on building stronger relationships, some of which will then lead to new business 
