From the category archives:

Article Marketing

A bit of Article Marketing savvy

by LouiseBJ on June 24, 2010

in Article Marketing

I recently heard of an online article directory I hadn’t come across before.  Since article marketing is an integral part of our savvy marketing activities, I typed in the url and took a look around.  At first glance it appeared to be a nice modern website, easy to navigate and without the very ‘busy’ home [...]

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Keep writing those articles!

by LouiseBJ on June 3, 2010

in Article Marketing

I have to confess I don’t write and submit as many articles to online directories as I should.  But when I saw how quickly a recent article was picked up by Google and spread around Twitter, I knew it was high time to revisit this very powerful marketing technique. While a previous post focused on [...]

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Do You Recycle Your Content?

by Sam McArthur on February 2, 2010

in Article Marketing

Writing content on your specialist subject or about your products and services is something all businesses need to do, whether for printed brochures or your website. But you can make that content go that much further if you recycle it. Why write articles or papers for a brochure or perhaps for your site and not [...]

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So many ways to communicate ….

by LouiseBJ on October 29, 2009

in Article Marketing,Blogging

…. But do we have anything worth saying? Isn’t it amazing how many different ways we have to communicate with one another?  The letter; telephone; mobile phone; text; fax; newspaper; emails; websites; blogs; twitter; audio; radio; television; video – just some that come to mind. I’ve always been an avid reader.  As a child I [...]

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Writing doesn’t have to be hard work

by LouiseBJ on April 30, 2009

in Article Marketing,Blogging,Email Newsletters

I’m lucky to enjoy writing, but sometimes even I (Louise) find it a challenge to come up with new ideas for blog posts, newsletters, and articles.  Being a great believer in keeping things as simple as possible, I’ve come up with a few ideas to make writing less of a chore, and thought you might [...]

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Building a list to market to

by LouiseBJ on November 20, 2008

in Article Marketing,Blogs,Email Marketing

Have you ever opened an email to find you’re on someone’s newsletter list – and you’re not sure how it happened?  I know it’s happened to me many times, especially after I’ve been out networking.  Giving out your business card is also giving ‘implied’ consent for the person to whom you give it, to contact [...]

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