From the category archives:

Article Marketing

Do You Recycle Your Content?

by Sam McArthur on February 2, 2010

in Article Marketing

Writing content on your specialist subject or about your products and services is something all businesses need to do, whether for printed brochures or your website. But you can make that content go that much further if you recycle it. Why write articles or papers for a brochure or perhaps for your site and not [...]

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So many ways to communicate ….

by LouiseBJ on October 29, 2009

in Article Marketing, Blogging

…. But do we have anything worth saying?
Isn’t it amazing how many different ways we have to communicate with one another?  The letter; telephone; mobile phone; text; fax; newspaper; emails; websites; blogs; twitter; audio; radio; television; video – just some that come to mind.
I’ve always been an avid reader.  As a child I wasn’t allowed [...]

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Writing doesn’t have to be hard work

by LouiseBJ on April 30, 2009

in Article Marketing, Blogging, Email Newsletters

I’m lucky to enjoy writing, but sometimes even I (Louise) find it a challenge to come up with new ideas for blog posts, newsletters, and articles.  Being a great believer in keeping things as simple as possible, I’ve come up with a few ideas to make writing less of a chore, and thought you might [...]

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Building a list to market to

by LouiseBJ on November 20, 2008

in Article Marketing, Blogs, Email Marketing

Have you ever opened an email to find you’re on someone’s newsletter list – and you’re not sure how it happened?  I know it’s happened to me many times, especially after I’ve been out networking.  Giving out your business card is also giving ‘implied’ consent for the person to whom you give it, to contact [...]

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Does your Resource Box work?

by LouiseBJ on October 9, 2008

in Article Marketing

If you’re just getting started writing newsletters and articles,  then you need to know how to make sure your Resource Box gives the right message, and has the desired effect.  If you’ve been writing for a while and want to see better results, then perhaps this is a good place to make changes.
The resource box, [...]

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Writing articles to boost your online presence

by LouiseBJ on September 11, 2008

in Article Marketing

If you want to spread the word about what you do without spending a fortune on advertising, then article marketing will do that very nicely.  Here are just some of the benefits:

It’s free – whereas you usually have to pay for advertising, you can submit your articles to different directories free of charge.  Of [...]

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