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On 23 February Google updated their algorithm once more to weed out ‘content farms’. These are usually low quality sites where people can submit their content, and even content scraper sites, which literally ‘scrape’ content (via software) from other sites to use on their site. These sites have often performed well in search rankings, but…
Whether you’re writing articles for your newsletter, to post on your blog or submit to directories, constantly coming up with new ideas of what to write about can be hard to do. It’s true that you need to be consistent and write about topics within your area of specialisation, if you want to keep your…
I recently heard of an online article directory I hadn’t come across before. Since article marketing is an integral part of our savvy marketing activities, I typed in the url and took a look around. At first glance it appeared to be a nice modern website, easy to navigate and without the very ‘busy’ home…
I have to confess I don’t write and submit as many articles to online directories as I should. But when I saw how quickly a recent article was picked up by Google and spread around Twitter, I knew it was high time to revisit this very powerful marketing technique. While a previous post focused on…
Writing content on your specialist subject or about your products and services is something all businesses need to do, whether for printed brochures or your website. But you can make that content go that much further if you recycle it. Why write articles or papers for a brochure or perhaps for your site and not…
…. But do we have anything worth saying? Isn’t it amazing how many different ways we have to communicate with one another? The letter; telephone; mobile phone; text; fax; newspaper; emails; websites; blogs; twitter; audio; radio; television; video – just some that come to mind. I’ve always been an avid reader. As a child I…
I’m lucky to enjoy writing, but sometimes even I (Louise) find it a challenge to come up with new ideas for blog posts, newsletters, and articles. Being a great believer in keeping things as simple as possible, I’ve come up with a few ideas to make writing less of a chore, and thought you might…
