For small businesses needing big results from Online Marketing
From the category archives:
When you visit a website, what do you want to see? Would you rather read long pages about how great someone’s products or services are – or whether they have the answer to your situation? I’m sure that if you can’t quickly and easily find out – you’ll be off, clicking away and leaving that [...]
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Writing for the web is quite different from writing offline marketing material, as the text needs to be to the point but still interesting and contain calls to action. You only have a few seconds to capture your website’s visitors’ attention before they surf of to your competitors, so it’s not an easy task! However, [...]
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I love the internet! Every day I visit different website and blogs I didn’t know existed until that moment, and I tend to have a little look around to see if it’s worth bookmarking or subscribing to. Last week I came across a blog that, at first sight, was a promising candidate to visit again. [...]
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A few months ago, Search Engine Guide wrote a series of checklists for website owners and small businesses to use to ensure every aspect of their online marketing was up to scratch and also best practice. The checklists cover everything from web design to search engine optimisation and even what to put on an ‘about [...]
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