From the category archives:

Copywriting

5 ways to keep your blog visitors longer

by LouiseBJ on September 17, 2009

in Blogs, Copywriting

Every day I read lots of blog posts on many different topics.
Just a few short years ago, I used to read every word of the Email newsletters that arrived in my Inbox, as well as online articles and blog posts that I found interesting.  I learned a lot that way.
But now I find my online [...]

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How to keep your readers happy

by LouiseBJ on July 30, 2009

in Copywriting

One of the ways for a business to stand out in this world of far too many messages competing for too short attention spans, is to learn how to write well for the internet.  Those who do, enjoy greater success and popularity in the online world, with their readers eagerly awaiting their next post or [...]

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Writing for the Web

by Sam McArthur on March 12, 2009

in Copywriting

Writing for the web is quite different from writing offline marketing material, as the text needs to be to the point but still interesting and contain calls to action. You only have a few seconds to capture your website’s visitors’ attention before they surf of to your competitors, so it’s not an easy task!
However, [...]

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Are you a lazy writer?

by LouiseBJ on January 15, 2009

in Blogging, Copywriting

I love the internet!  Every day I visit different website and blogs I didn’t know existed until that moment, and I tend to have a little look around to see if it’s worth bookmarking or subscribing to.
Last week I came across a blog that, at first sight, was a promising candidate to visit again.  Until [...]

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Using Checklists for Web Success

by Sam McArthur on January 9, 2009

in Copywriting, General, SEO

A few months ago, Search Engine Guide wrote a series of checklists for website owners and small businesses to use to ensure every aspect of their online marketing was up to scratch and also best practice. The checklists cover everything from web design to search engine optimisation and even what to put on an ‘about [...]

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5 Tips on Writing for the Internet

by LouiseBJ on October 2, 2008

in Copywriting

There are some very different rules that apply when you’re writing for the web.  That’s because people read differently on the screen than from a piece of paper in their hands.  Here are some suggestions to bear in mind:
There are 2 Kinds of Reader.  Some people just like to skim down the page and pick [...]

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