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Did you know that you’re probably already a ‘Content Curator’? Every day, through the social networks, millions of people are sharing articles, videos, podcasts, in fact all manner of content by tweeting links to their followers, or sharing updates on Facebook or LinkedIn. From motivating quotes and funny cat videos to more serious information, we…
Have you noticed how social media sites are giving slide presentations a new lease of life? There’s a whole community of slide show enthusiasts sharing excellent presentations on sites such as slideshare.net, a website we suggest you visit and explore. While slides may not be considered as compelling viewing as a video, done well they…
If you read blog posts and articles about online marketing, you may have come across the term ‘quality content‘. There are plenty of articles around the web stating that you need to be writing ‘quality content’ for your website. Since Google’s ongoing ‘Panda’ update started earlier this year, ‘quality content’ is what you need to…
Do you share what you find online? You’ve probably noticed that we tweet about articles, updates and news to do with online marketing and social media several times a day. We also post links to articles of interest on our Facebook Page for our ‘fans’. This is in addition to publishing our own blog posts…
If you’re looking to increase conversion rates on your e-commerce site, an article from last year on InternetRetailer.com is definitely worth reading: OnlineShoes.com hikes up conversions with ratings and reviews The article explains how product reviews on one particular site hiked up conversion rates and led to a 119% increase in the likelihood of conversions! I’ve…
In our recent posts on content marketing, Louise and I have explained what it is and that you need to work hard at creating useful content for your audience and distribute it in the right places. Now you’re probably wondering where on earth are you going to find the time to start creating great, useful…
Content Marketing is wonderful! It’s a great way for professional service businesses to be able to use the internet to get their marketing message in front of more people, more often than they could have dreamt possible using traditional offline methods. Our post explaining what content marketing is gives you some easy steps to get started…
