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OK, I’ll admit – they aren’t really that secret! But they are incredibly effective ways to help you write great headlines. When do you need to use great Headlines? Blog Posts Web Pages Email Newsletters Marketing Messages E-Books & Reports Product Sales Pages (and for the products themselves) The Headline is and always has been,…
With our recent posts about how to write great copy for your website, once you’ve spent ages creating it, how do you go about protecting it? I’m sure you’ve heard horror stories of people’s articles being stolen, going as far as entire websites! It’s very easy for copy to be nicked and passed off as…
Actually, you need to do both! If you’ve only recently started exploring social media marketing tools to promote your business online, the terms ‘Content Marketing’ and ‘Copywriting’ may not mean a lot. They could just be terms you’ve heard of or read about. The aim of today’s post is to define what they are and…
Over the last couple of weeks we’ve been posting some tips on what you could write about to add fresh content to your website or blog. But what if you’re not short of brilliant ideas, but struggling with writing style and putting new content or blog posts together? When I first started blogging, which is…
Whether you face a blank computer screen or a pristine sheet of paper, there are occasions when your brain just refuses to co-operate and won’t produce the words you need to write. Has this ever happened to you? You sit there with the cursor blinking mockingly, or perhaps doodle hopefully in the margin of your…
I have a couple of e-commerce clients who are reluctant to blog. Trying to convince them of the benefits of blogging has been a bit of a battle. They seem to think blogging is more for information type-sites or for business-to-business services. But, of course, they’re wrong! Blogs work really well for e-commerce sites and…
An Editorial Calendar is useful for more than just planning out blog posts. Sam and I also use ours to plan ahead newsletter topics and for social networking updates too. In fact, it’s become a valuable part of our overall Content Marketing strategy. Here are a few of the benefits we’ve discovered and hope will…
