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‘Content marketing’ is a bit of a buzz word in online marketing circles at the moment. You may have seen the term on blogs, newsletters and of course from us – our teleseminar in May was on this very subject! In its most basic form, it means that you need to create and promote useful,…
With such an overwhelming amount of reading material online to get through every day, having the right tools to keep it all organized is essential. We’ve made a few suggestions in previous posts: How do you keep up with your favourite blogs? Are you trying to read too much online? Managing your online reading list…
Continuing with my theme on content, (which I’ve written about rather a lot recently), today’s post is on recycling content. Louise and I have both written about this on Savvy Marketers to encourage you to get the most mileage out of content you’ve written. I thought this topic was worth a reminder with perhaps a…
A couple of weeks ago I wrote about how Google is clamping down on content farms and low quality content in it’s search results, you can read the post here: Google Frowns on Content Farms. To follow on from the post, I thought a few tips and resources on writing quality content and gaining the…
Whenever we explain to newcomers to the internet how important, even vital, writing is as part of establishing an online presence that will lead to business, they nearly always nod in agreement. But then the vast majority don’t do anything about it, apart from perhaps the odd status update on Facebook or the occasional half-hearted…
One of the things we pride ourselves on here at Savvy Marketers is keeping what we teach jargon-free, but there are times when we lapse. We’re sorry The internet is riddled with jargon and acronyms but we’re not sure whether this is a deliberate ploy to baffle newcomers or because some words are quite simply…
One thing I’ve learnt over the years is that you need to be very clear about the type of business you want to work with when you develop your marketing messages. You need to identify their needs and problems and explain how you can solve them, particularly if you sell a service. Even for those…
