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We’ve been explaining a few ways to get new content ideas for your blog or website over the last couple of weeks, but one great way of really finding out what information your target market is looking for is keyword research. You may be thinking that keyword research is just for search engine optimisation purposes,…
The term ‘Content Marketing’ started being talked about 2 or 3 years ago, and it quickly emerged as an accepted and important way for businesses to market using the internet (mainly) and some offline methods too. Now Content Marketing is mainstream and cannot be ignored, which is why we’re devoting so much attention to it….
The last couple of posts have covered reasons why you should keep your site or blog updated, and a few ideas to get you going. But you don’t need to stick to the written word. In fact mixing up the media on your posts will make your blog far more interesting to readers, and caters…
Isn’t it infuriating, when you finally find the time to sit down and write your newsletter or blog post, to discover that you can’t come up with a single new idea of what to write about? That’s when you wish you’d kept your Editorial Calendar up to date, or made a note of those brilliant thoughts…
A growing aspect of online marketing is the creation of fresh content on a regular basis (also known as content marketing) – but many businesses I’ve spoken to find the prospect of doing this quite daunting. It’s definitely easier said than done! Finding the time for it as well as ideas for what to write…
Did you know that you’re probably already a ‘Content Curator’? Every day, through the social networks, millions of people are sharing articles, videos, podcasts, in fact all manner of content by tweeting links to their followers, or sharing updates on Facebook or LinkedIn. From motivating quotes and funny cat videos to more serious information, we…
Have you noticed how social media sites are giving slide presentations a new lease of life? There’s a whole community of slide show enthusiasts sharing excellent presentations on sites such as slideshare.net, a website we suggest you visit and explore. While slides may not be considered as compelling viewing as a video, done well they…
