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If you read blog posts and articles about online marketing, you may have come across the term ‘quality content‘. There are plenty of articles around the web stating that you need to be writing ‘quality content’ for your website. Since Google’s ongoing ‘Panda’ update started earlier this year, ‘quality content’ is what you need to…
Do you share what you find online? You’ve probably noticed that we tweet about articles, updates and news to do with online marketing and social media several times a day. We also post links to articles of interest on our Facebook Page for our ‘fans’. This is in addition to publishing our own blog posts…
If you’re looking to increase conversion rates on your e-commerce site, an article from last year on InternetRetailer.com is definitely worth reading: OnlineShoes.com hikes up conversions with ratings and reviews The article explains how product reviews on one particular site hiked up conversion rates and led to a 119% increase in the likelihood of conversions! I’ve…
In our recent posts on content marketing, Louise and I have explained what it is and that you need to work hard at creating useful content for your audience and distribute it in the right places. Now you’re probably wondering where on earth are you going to find the time to start creating great, useful…
Content Marketing is wonderful! It’s a great way for professional service businesses to be able to use the internet to get their marketing message in front of more people, more often than they could have dreamt possible using traditional offline methods. Our post explaining what content marketing is gives you some easy steps to get started…
‘Content marketing’ is a bit of a buzz word in online marketing circles at the moment. You may have seen the term on blogs, newsletters and of course from us – our teleseminar in May was on this very subject! In its most basic form, it means that you need to create and promote useful,…
With such an overwhelming amount of reading material online to get through every day, having the right tools to keep it all organized is essential. We’ve made a few suggestions in previous posts: How do you keep up with your favourite blogs? Are you trying to read too much online? Managing your online reading list…
