If you thought autoresponder messages were just for sending those ‘Out of Office’ replies to emails, we’d like to introduce you to some much more interesting uses! Autoresponders are a great way to automate some of your marketing online. They are a series of email messages you write in advance and then schedule to be [...]
Since so many small businesses are now sending out newsletters, it’s worth a reminder of the legislation that is in place relating to electronic communications. It’s good practice to check every now and then that your email communications are legal! According to the Information Commissioners Office, ‘Unsolicited marketing material by electronic mail (this includes texts, [...]
I’ve been sending out a newsletter (at varying intervals) since 2003, which is amazing because it means I’ve been using Email Marketing for 7 years! There have been many changes during that time, and also regular false announcements of Email Marketing’s demise. But in reality it’s still very much alive and kicking & definitely deserving [...]
Each time you send out an Email Marketing message, as opposed to a regular informative Email Newsletter, you run the risk of increasing the number of unsubscribes from your list. Here are some thoughts and tips to avoid annoying too many people! If your subscribers have been used to receiving a chatty newsletter once a [...]
I was checking through my spam filter the other day, noting with satisfaction how it had trapped many messages from bogus contacts and then, to my surprise and dismay, saw there were also some from people with whom I had exchanged emails in the past. As I approved those messages I wanted to forward to [...]
It’s taken a while but more businesses are discovering the delights of using email to communicate with their contacts every day, or so it seems. And once they start, there’s just no stopping them! Sam and I have both received mailings recently that really do break all the rules of good practice; hence this post. [...]
