Each time you send out an Email Marketing message, as opposed to a regular informative Email Newsletter, you run the risk of increasing the number of unsubscribes from your list. Here are some thoughts and tips to avoid annoying too many people!
If your subscribers have been used to receiving a chatty newsletter once a month [...]
I was checking through my spam filter the other day, noting with satisfaction how it had trapped many messages from bogus contacts and then, to my surprise and dismay, saw there were also some from people with whom I had exchanged emails in the past.
As I approved those messages I wanted to forward to my [...]
It’s taken a while but more businesses are discovering the delights of using email to communicate with their contacts every day, or so it seems. And once they start, there’s just no stopping them! Sam and I have both received mailings recently that really do break all the rules of good practice; hence this post.
1. [...]
Marketing Sherpa’s Sergio Balegno believes that social media does not endanger email marketing. I wonder if he’s right.
There was a time when the only way to read informative articles was to subscribe to the publisher’s newsletter. That’s how they grew their list of interested prospects to market to.
Recently we’ve noticed that things seem to be [...]
Last week I (Louise) received an email from someone whose name I recognised, but couldn’t remember meeting in person. On opening the email my heart sank. There, in the ‘To’ field, were about 100 names and email addresses – possibly their entire address book – for every other recipient to see!
Although we covered this [...]
It isn’t going to go awayI know some business owners who wish it would, but if they don’t change the way they do business to include the web as part of their marketing strategy, they will be missing out, big time! Not only does the internet provide additional, low cost ways of marketing to prospects [...]
