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Email Marketing is one of the cornerstones of online relationship building and an affordable option for small businesses with the smallest of marketing budgets (I’m talking minuscule in some cases ). Things have moved on a bit (about a million miles actually) since the days of rainbow coloured text emails and using the BCC field…
I was chatting with a fellow business owner over coffee the other day, and he was telling me about the type of work he was looking forward to doing. He’d recently finished a long term contract and was now free to start building up his own business. We talked about the advantages of using the…
When you’ve worked really hard to build your email subscriber list ethically and carefully avoided engaging in spammy techniques, it can feel like a personal slight when you see that someone has ‘unsubscribed’. After you’ve dried your tears, take a look to see whether it is an isolated case or have there been others during…
Of course, I’m assuming you use Email Campaigns as part of your marketing mix. If you don’t, you’re missing out on one of the most effective ways to communicate with prospective clients. Email marketing remains more effective than social networking (according to Foresee Results.com) . Please, please, use a reputable email service if you want…
I belong to the local business association where I live, the Emsworth Business Association, and try to go to their monthly meetings as often as I can, to find out what’s happening locally and also what issues local businesses are facing. I help them out by writing and sending their monthly newsletter to members. Many…
One of the challenges when you blog about anything to do with the internet is that changes take place so quickly and frequently, with the result that older posts can be rendered inaccurate and obsolete at a stroke! So it’s important for us to regularly revisit as many posts as possible to check the information…
Too many small businesses, by which I mean solo entrepreneurs and one-person businesses, either don’t have a list of prospects to market to, or they rely too heavily on word of mouth referrals. Lack of a list means getting customers is harder work than it needs to be. At a recent local networking group we…
