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We’ve been using Mailchimp for our ‘Savvy Marketing Tips’ email newsletter for about 3 years now, and since then have been helping some of our clients use it too. Since it’s now such a popular email service provider, I thought it about time I created this short video, which is a basic overview of Mailchimp…
Just as we think we’ve seen all the Email Marketing mistakes there are, along come a few more howlers! Here’s the latest batch: Spelling & punctuation clangers. You’d think having built-in spell checkers would mean better spelling, punctuation and grammar, unfortunately that doesn’t seem to be the case (as Sam found out recently). A well…
If you’re looking for opportunities to get messages about your business offering delivered straight to the Inboxes of a targeted group of potential customers, you won’t do much better than with your list of Email Subscribers. No matter how many followers you have on Twitter, friends or fans on Facebook and connections on LinkedIn, Email…
Email marketing campaigns work well for some, less well for others (I explained a few reasons why yours may not be working in our latest newsletter), but once its actually delivered to your subscribers, the hard part is getting it opened. No matter how well you’ve designed your newsletter, or the hours put into making…
When you go to all the trouble of crafting word perfect, interesting articles for your newsletter and painstakingly choose just the right images, it’s pretty demotivating when the stats show that hardly anyone is bothering to open or read it. One way to encourage more people to look forward to receiving and reading your messages…
Autoresponders are something that not many small businesses use, but can be a really useful for email marketing, particularly for service based businesses. If you’re not sure what an autoresponder is, it’s generally a series of automated email messages sent over a period of time. The autoresponders are set up in advance, and can be…
Email Marketing is one of the cornerstones of online relationship building and an affordable option for small businesses with the smallest of marketing budgets (I’m talking minuscule in some cases ). Things have moved on a bit (about a million miles actually) since the days of rainbow coloured text emails and using the BCC field…
