Marketing Sherpa’s Sergio Balegno believes that social media does not endanger email marketing. I wonder if he’s right. There was a time when the only way to read informative articles was to subscribe to the publisher’s newsletter. That’s how they grew their list of interested prospects to market to. Recently we’ve noticed that things seem [...]
Last week I (Louise) received an email from someone whose name I recognised, but couldn’t remember meeting in person. On opening the email my heart sank. There, in the ‘To’ field, were about 100 names and email addresses – possibly their entire address book – for every other recipient to see! Although we covered this [...]
It isn’t going to go awayI know some business owners who wish it would, but if they don’t change the way they do business to include the web as part of their marketing strategy, they will be missing out, big time! Not only does the internet provide additional, low cost ways of marketing to prospects [...]
Talk about a sledge hammer to crack a nut! We really can’t see how this is going to work, if it ever comes to be. This article on the BBC website highlights just how ridiculous the new Interception Modernisation Programme (IMP) which says that, from March this year, all Internet Service Providers (ISPs) will by [...]
Have you ever opened an email to find you’re on someone’s newsletter list – and you’re not sure how it happened? I know it’s happened to me many times, especially after I’ve been out networking. Giving out your business card is also giving ‘implied’ consent for the person to whom you give it, to contact [...]
Over the last few months, we’ve been seeing more of our local fellow business owners sending out email newsletters, which is great! At last they’re realising what a great cost effective marketing tool email is. They’ve also stopped mailing with Outlook in favour of more professional services, thank goodness! Last week, a Financial Advisor we [...]
