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Imagine you’re having a flyer printed for a new product or service in your business. I expect you’d probably agonize over every word on the page and check every punctuation mark. You’d spend ages to select the best quality images and proof-read the finished article several times before going to print. Wouldn’t you? Do you…
If you send out an email newsletter, you may be familiar with the term ‘opt in’ or ‘double opt in’. These are systems that email providers use to make sure that the person who subscribes to the newsletter really has opted in. How it works is that when someone subscribes to a newsletter via a…
Publishing an Email Newsletter is a big commitment. It takes time and effort to put together something your subscribers will look forward to reading. And if they don’t enjoy what you send them, they will let you know – watch out for a drop in open rates and a rise in the number of people…
When starting out sending an email newsletter, one of the most important things to consider is deliverability. This means the recipient actually receives your newsletter in their inbox, before they open it. Some of you may be thinking that this is a minor point as all your emails get through when you send them but…
When discussing email marketing campaigns with clients, one of the most common questions which pops up time and time again is how to grow a list. It’s frustrating when you want to start sending out a newsletter and barely have anyone to send it to, and it can be tempting to buy lists. I’ve discussed…
Hurray! Your Email Marketing message passed the first impression test and has been opened. Well done, that’s the first hurdle overcome. What’s next? Go back to your email inbox and select one of your recent messages again, open it and let’s have a closer look at the following: The Header Does the header confirm what…
A couple of months ago this truly awful ‘newsletter’ (I use the term very loosely!) dropped into my inbox. Usually these almost always get marked as junk and removed from my inbox, but seeing how bad it was in the preview pane, I thought it was a great example of how not to do an…
