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A couple of months ago this truly awful ‘newsletter’ (I use the term very loosely!) dropped into my inbox. Usually these almost always get marked as junk and removed from my inbox, but seeing how bad it was in the preview pane, I thought it was a great example of how not to do an…
Have you noticed how the number of Emails arriving in your inbox has suddenly multiplied again, after a bit of a lull during the Christmas break? The competition to get your message opened and read is hotting up too. What can you do to stand out? Using spammy headlines with lots of CAPITAL LETTERS and…
I recently had a conversation with a client who’s not done an email campaign before, but had the perfect excuse to do so after launching a new website. I hoped this would give them the incentive they needed to start doing a newsletter on a regular basis. After discussing that they needed to get together…
Many of you reading this post probably send out a regular email newsletter. However, before you send it out to your list, are you testing it first to make sure it actually looks and reads OK? It’s really important that any campaign is tested before it goes out giving you the chance to catch any…
Many small businesses that Louise and I meet are keen to start sending out an email newsletter, after all it’s an easy way to keep in contact with customers and prospects. There’s an array of providers who will take care of some of the donkey work for you, such as providing templates and managing your…
If you thought autoresponder messages were just for sending those ‘Out of Office’ replies to emails, we’d like to introduce you to some much more interesting uses! Autoresponders are a great way to automate some of your marketing online. They are a series of email messages you write in advance and then schedule to be…
Since so many small businesses are now sending out newsletters, it’s worth a reminder of the legislation that is in place relating to electronic communications. It’s good practice to check every now and then that your email communications are legal! According to the Information Commissioners Office, ‘Unsolicited marketing material by electronic mail (this includes texts,…
