From the category archives:

Email Newsletters

Getting on with Spam Filters

by LouiseBJ on November 19, 2009

in Email Marketing, Email Newsletters, Marketing

I was checking through my spam filter the other day, noting with satisfaction how it had trapped many messages from bogus contacts and then, to my surprise and dismay, saw there were also some from people with whom I had exchanged emails in the past.
As I approved those messages I wanted to forward to my [...]

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How Not to do Emails

by LouiseBJ on November 12, 2009

in Email Marketing, Email Newsletters

It’s taken a while but more businesses are discovering the delights of using email to communicate with their contacts every day, or so it seems.   And once they start, there’s just no stopping them!  Sam and I have both received mailings recently that really do break all the rules of good practice; hence this post.
1.   [...]

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What does your Email Newsletter Look Like?

by LouiseBJ on September 3, 2009

in Email Newsletters

While more and more small businesses are catching on to the importance of writing an email newsletter and using it as part of their overall marketing strategy, they often forget to take one of the most crucial steps before publishing.  They forget to test the message.
OK, I’ll admit it doesn’t sound very exciting!  But it [...]

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7 basic email newsletter mistakes and how to avoid them

by LouiseBJ on June 11, 2009

in Email Newsletters

Sam and I sometimes despair at some of the EMail Newsletters we see. Often they’re from fellow business owners we know well and who are trying very hard to join in and use the internet as a marketing tool.
Unfortunately, they’re  making some very basic mistakes because they don’t know any better. Here are [...]

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Could this be the end for Email Marketing?

by LouiseBJ on June 4, 2009

in Email Marketing, Email Newsletters, Social Networking

Marketing Sherpa’s Sergio Balegno believes that social media does not endanger email marketing.  I wonder if he’s right.
There was a time when the only way to read informative articles was to subscribe to the publisher’s newsletter.  That’s how they grew their list of interested prospects to market to.
Recently we’ve noticed that  things seem to be [...]

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Writing doesn’t have to be hard work

by LouiseBJ on April 30, 2009

in Article Marketing, Blogging, Email Newsletters

I’m lucky to enjoy writing, but sometimes even I (Louise) find it a challenge to come up with new ideas for blog posts, newsletters, and articles.  Being a great believer in keeping things as simple as possible, I’ve come up with a few ideas to make writing less of a chore, and thought you might [...]

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