For small businesses needing big results from Online Marketing
From the category archives:
by Sam McArthur on June 15, 2010
Since so many small businesses are now sending out newsletters, it’s worth a reminder of the legislation that is in place relating to electronic communications. It’s good practice to check every now and then that your email communications are legal! According to the Information Commissioners Office, ‘Unsolicited marketing material by electronic mail (this includes texts, [...]
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by LouiseBJ on November 19, 2009
I was checking through my spam filter the other day, noting with satisfaction how it had trapped many messages from bogus contacts and then, to my surprise and dismay, saw there were also some from people with whom I had exchanged emails in the past. As I approved those messages I wanted to forward to [...]
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It’s taken a while but more businesses are discovering the delights of using email to communicate with their contacts every day, or so it seems. And once they start, there’s just no stopping them! Sam and I have both received mailings recently that really do break all the rules of good practice; hence this post. [...]
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While more and more small businesses are catching on to the importance of writing an email newsletter and using it as part of their overall marketing strategy, they often forget to take one of the most crucial steps before publishing. They forget to test the message. OK, I’ll admit it doesn’t sound very exciting! But [...]
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by LouiseBJ on June 11, 2009
Sam and I sometimes despair at some of the EMail Newsletters we see. Often they’re from fellow business owners we know well and who are trying very hard to join in and use the internet as a marketing tool. Unfortunately, they’re making some very basic mistakes because they don’t know any better. Here are some [...]
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by LouiseBJ on June 4, 2009
Marketing Sherpa’s Sergio Balegno believes that social media does not endanger email marketing. I wonder if he’s right. There was a time when the only way to read informative articles was to subscribe to the publisher’s newsletter. That’s how they grew their list of interested prospects to market to. Recently we’ve noticed that things seem [...]
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