Category Archives: General

Planning Your Website End of Year

Since this is the final working week before Christmas, I thought a few tips for tying up your website’s year end activities may help some of you. For those of you with e-commerce sites, I hope the last couple of months have generated good sales for you! With all the activities of sending out orders…

What I Learnt at AdTech

Last week I attended ad:tech London, an internet marketing exhibition at Olympia (there are free seminars as well as paid conference). I hadn’t been to this particular event before, although over the years I’ve attended many exhibitions and conferences such as Search Engine Strategies, Technology for Marketing, Online Marketing Show and Internet World. They’re all useful…

Are You Trying to Read Too Much online?

Imagine for a moment if all your email marketing messages, email newsletters and blogs you subscribe to were printed out on paper – as opposed to being virtual.  How large a pile of papers would be desposited through your letter box every day? I think it’s safe to say you’d find it very difficult (if…

Checking out the Experts

(Warning – this post is a rant) As someone who has been online (seriously) since 2005 and who loves the whole idea of learning and sharing the good stuff with other small business owners, it makes my blood boil when I come across so-called experts who are nothing of the kind! They jump on the…

What Are Your Biggest Challenges in Online Marketing?

A few weeks ago Louise and I both participated at a local Business Link event on marketing, called ‘Make Marketing Work’. We were ‘experts’ on our tables which was facilitated by a Business Link representative and were there to help discuss and answer questions on the topic of our table. Louise’s table discussed social media…

More Favourite Online Tools

Following on from Sam’s post on this topic last month  – I thought I’d share 3 of my current favourites with you too! WiseStamp.com – If you use Gmail, Hotmail, Yahoo or AOL to send your emails, and Firefox or Chrome as your internet browser (there are plans to increase coverage very soon), do take…

Keep It Simple!

One thing I always say to business owners I meet or when presenting is that half the battle is getting visitors to your website, the rest is actually converting those visitors into leads and sales! However, with all the new and exciting stuff there is around on the web these days, it can be very…

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