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If you’ve ever done any type of optimisation or promotion of your website, you probably know how important links are to the success of your site. A well linked site, particularly from quality sites which are relevant to your business can really help boost rankings. The search engines see this is a sign of trust,…
This post relates a little to my post a couple of weeks ago ‘Is Spam Here to Stay?‘. Since then, The New York Times revealed that a leading American retailer, JC Penney was using paid, spam backlinks to inflate their rankings, & it was working for them. You can read more about it here: The…
Link building is still the one thing that causes small businesses the most confusion and frustration. I’ve written about it before on Savvy Marketers and it’s one of those activities that really has to be done, whether you like it or not! Quality links pointing to a site is still one of the most important…
This depends on your definition of link building! Link building is the bain of many search marketers’ lives. Links are needed by websites to gain trust and recognition by search engines, which in turn contribute towards higher rankings. But good quality links are getting much harder to get and it’s a very time consuming process….
In my last post I mentioned that the summer can be a good time to check out what your competitors are up to so that you can work out what you might need to do to improve your online marketing. There are a couple of tools I use to do this which gives me an…
In my last blog post, where I asked what people’s biggest online marketing challenges are (please participate in our poll if you haven’t done so already!), I mentioned that one of the things that businesses want to know about is promoting their business online to a local audience. I wrote a post about this a…
Gaining links to websites isn’t easy and is getting more difficult every day as more and more website owners are inundated with link requests – which are mostly automated. However, it doesn’t mean you should give up altogether, but means you need to be much more targeted about who you approach and how you ask…
