From the category archives:

Marketing

How do you know if what you’re doing is working?

by LouiseBJ on March 11, 2010

in Marketing, Web Analytics

Whenever we run workshops or give talks to groups about the benefits of using the internet to market small business, there’s one question we invariably get asked.

“Will social media marketing work for my business?”
The short answer is you don’t know – until you try it!  In our experience, owners of small businesses [...]

{ 0 comments }

Connecting with Social Media

by LouiseBJ on February 25, 2010

in Marketing, Social Networking

Anyone who still believes Social Media is just another marketing tool hasn’t got it yet.  While many newcomers to Twitter, Facebook and LinkedIn go hell for leather to promote their particular product or service, they soon realise, from the lack of positive response, that isn’t the way to go.  At this [...]

{ 0 comments }

Email Marketing: 5 ways to get a better response

by LouiseBJ on February 18, 2010

in Email Marketing, Marketing

Each time you send out an Email Marketing message, as opposed to a regular informative Email Newsletter, you run the risk of increasing the number of unsubscribes from your list.  Here are some thoughts and tips to avoid annoying too many people!

If your subscribers have been used to receiving a chatty newsletter once a month [...]

{ 0 comments }

What Social Media can Learn from Traditional Marketing

by LouiseBJ on February 4, 2010

in Marketing

As we tell our Savvy Marketer workshop delegates, using the internet to market your small business doesn’t mean you can stop marketing the ‘traditional’ or offline way.  The best results will be achieved with a mix of both sets of tools.
And there are many valuable lessons to be learned from traditional marketing.  Like the need [...]

{ 0 comments }

Are you ready for multi-media?

by LouiseBJ on January 14, 2010

in Marketing, Web/Tech

There was a time when to have a video playing on your website meant you had to have deep pockets.  Even audio involved baffling technology available only to the few.
Well, not any more!  In fact I predict that 2010 will see a huge explosion in the number of small business websites and blogs who use [...]

{ 0 comments }

Give Generously!

by LouiseBJ on December 10, 2009

in Marketing, Social Networking, Uncategorized

The more time you spend on the internet, the more free information you’ll come across.  A lot of it is very good quality too.  This can cause confusion amongst our workshop delegates and others who are new to the online world, especially when we tell them they should be giving away high quality content as [...]

{ 0 comments }

← Previous Entries